We are now Strawberry
As of Monday 22nd of May 2023, Kämp Collection Hotels and Clarion Hotels will be owned by Strawberry as Nordic Choice Hotels changes its name.
"Growth has a place in our business DNA and we need change to continue the fantastic growth of the last 25 years. Simply adapting is no longer enough. We need to be trendsetters. We want to offer best-in-class hotel experiences. We are also challenging our role as a player in the tourism industry to be more relevant to more people. That's why Strawberry marks a new and exciting era for us."
- Petter Stordalen
The adventure, which started in one hotel some 25 years ago, now employs around 17,000 people across the Nordic countries and has more than 200 hotels. Within and around the hotels there is a huge range of restaurants, bars, cafés, lounges, fitness centres, spas, meeting and congress facilities and event venues. This offers the opportunity to create truly memorable experiences, and the new Strawberry intends to make the most of it!
Strawberry will represent a wide range of experiences. It will not only be a hotel booking portal, but also all kinds of meetings and congresses, a wide range of restaurants and bars, spa and wellness services, memorable events and partner experiences, not least the numerous benefits we offer to all our members.
As a member, you will always get a head start on all our offers. The higher your membership level, the more benefits you receive. With membership, you get much more out of using our services!
Why join the Strawberry?
First of all, it's free and easy!
Plus, you get all the membership benefits of the former Nordic Choice Club plus a whole host of great new Strawberry benefits!
- Accumulate points every time you stay at one of our 200+ hotels
- 5-15% off your next hotel stay
- Free cup of coffee and a range of restaurant benefits across the Nordic countries
As you progress through the membership levels:
- Free room upgrade to availability
- Possibility of a later check-out at 2 pm.
- Possibility of earlier check-in
New Strawberry benefits:
- Use your own membership benefits when booking a room for a friend or family member
- An exclusive benefit for our partner events across the Nordic countries.
And much more!
Already a Nordic Choice Club member?
Excellent! All your previous points and benefits will remain unchanged. You will automatically become a member of the Strawberry and have access to all the new benefits!